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  • BRAND STORYTELLING

    With so much white noise in the media ecosystem, how can we make our brand stand out? Should we focus on the brand’s tone of voice, user experience, branding itself, or should we maybe start innovating our product or service, or perhaps fully concentrate on an engagement with our target audience?

  • DESIGN BETTER: DESIGN PRINCIPLES

    As designers and problem-solvers, we are accountable for the ever-increasing importance of design as well as for the role it now plays in today’s life, society and innovation. It’s our responsibility to not only make design aesthetically appealing, but also to make any design solution — first and foremost — the best it can be.