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  • Mentoring sessions on design, idea realisation and mindset now available: book your session

    Hi I’m Bara. I’m a brand & digital designer with a huge passion for holistic and human centred design & psychology. You may know me from my design website, design blog or my other website about mindset. 

  • DESIGN BETTER: UNIVERSAL DESIGN PRINCIPLES

    It’s impossible to design for 100% of users. That said, we should always aim to keep diversity in mind — from visual impairment, allergies to neurodiversity — especially when making design decisions. Questioning how accessible, effective and inclusive our work is will help us to shift design from good to great, and then to even better. That’s when we know that every design and subsequently every user will always benefit from our inclusive design approach. 

    These principles will help you to evaluate existing designs, guide the design process and educate both designers and consumers about the characteristics of more usable products and environments:

  • BRAND STORYTELLING

    With so much white noise in the media ecosystem, how can we make our brand stand out? Should we focus on the brand’s tone of voice, user experience, branding itself, or should we maybe start innovating our product or service, or perhaps fully concentrate on an engagement with our target audience?

  • DESIGN BETTER: DESIGN PRINCIPLES

    As designers and problem-solvers, we are accountable for the ever-increasing importance of design as well as for the role it now plays in today’s life, society and innovation. It’s our responsibility to not only make design aesthetically appealing, but also to make any design solution — first and foremost — the best it can be.