Design Disruptors: How Design Became the New Language of Business

Having an excellent idea, wanting to disrupt the status quo, and aspiring to become a household name might be solid enough reasons to keep us motivated every day. Yet to build a digital product — to build a great digital product — also requires perseverance and hard work. A lot of it if you don't work smart.

Great design is invisible, they say. Great design should not make you think, they added. Why? Because the ultimate goal of a great design experience is to make you feel nothing less than delighted.

Innovation entails pushing boundaries, exploring the undiscovered, and bettering the status quo. We wouldn't survive, evolve or thrive without this innate urge to constantly seek something better nor without our ability to adapt to new situations.

Hi, I'm Bara. I'm a digital product & brand designer using holistic design and psychology to help startups, businesses, and entrepreneurs manifest the full potential of their businesses and successfully grow them. You may already be familiar with my design & psychology work. And you may now book business, design, and mindset mentoring with me!

It's impossible to design for 100% of users. That said, we need to advocate for more inclusive design. All designers should always consider the diverse spectrum of users. Imagine people with disabilities, people who aren't as tech-savvy as us, or those who don't fall into the binary world that we're so used to. Being mindful of them will help us create a better user experience across the board.

Aren't we, designers — and, in fact, all creative minds — rather good at seeking inspiration? We scroll through our favorite visual blogs, flip through pages of that well-thumbed book, or stroll through design stores. Over time, we learn where and how to look each time we want to find a state of inspiration and design something new.

With so much white noise in the media ecosystem, how can we make our brand stand out? Should we focus on the brand's tone of voice, perfect the customer experience, or better the brand storytelling? Or should we perhaps only concentrate on engaging with our audience? 

Design Disruptors: How Design Became the New Language of Business reveals a never-seen-before perspective on design approaches of the world's most innovative companies that shake — intentionally or not — billion-dollar industries. 

As designers and problem-solvers, we are accountable for the ever-increasing importance of design and innovation — and for the role it plays in today's life and society. We think. We always tinker. And we're often developing new concepts. It's our responsibility to make each design solution user-friendly, aesthetically appealing, and, first and foremost, the best it can be. And when doing so, we're often guided by numerous design principles, techniques, and methodologies.