Sentient Observer was founded on a simple premise: to amplify the importance of mastering one’s mindset as well as its impact of positive change and innovation, not only on an individual level but also a societal one. Based upon an extensive exploration of human nature within the landscape of society, Sentient Observer’s series of thought-provoking writings on mindset and an actionable five-pillar manifesto aims to inspire anyone to become a catalyst for positive change in their own lives and society at large.

Sentient Observer needed to differentiate from traditional motivational speakers and inspirational media while retaining relevance to the self-help market. Across branding, photography, social media and also new journal-style digital experience, the visual identity manifests the notion of Eudaimonia, individualism and visionary thinking, while the strategy to highlight the unique selling point — the manifesto — across all touchpoints enables Sentient Observer to connect with their audience in an authentic and engaging way.