Branding
Web / Mobile design
UI / UX
Design system
Animation
Iconography
Art direction
Photography
Tone of voice
Social media content
Packaging
Brand guidelines
COBALANCE
Cobalance is a coworking space provider dedicated to growing communities that thrive on well-being, connection and productivity — and above all — enhance an individual’s ideal work/life balance. Cobalance reached out for a brand & digital overhaul. The audit revealed the need for a new vision regarding the brand and strategy, repositioning the business to attract the target audience, as well as a brand-new digital presence.
The now simplified and user-friendly digital experience clearly communicates Cobalance’s unique proposition and highlights the full range of services they offer. Inspired by human interaction and opportunity, the branding translates Cobalance’s core values into a visual language — also leveraging the flexibility of the “dots” system across all brand & digital touchpoints.
Developing a system of “dots” that encapsulates collaboration, networking and motion allows for an infinite number of visual variations. These can be consistently applied across branding, digital and packaging — enabling the brand to stay dynamic and scale up with future growth.
With an active & driven user in mind, the digital product now benefits from reconceptualized information architecture, improved functionality and overall ease of use.
Showcasing product, interior, food & drink through an art-directed photography style elevates the overall perception of the brand.
Coffee bags, food labels & stickers, menus or take-away cups — pairing eco-friendly packaging with Cobalance’s identity extended the brand into the physical world.
Custom-designed icons, a vibrant color palette and modern typefaces were all carefully considered in order to create a design system that now contributes towards Cobalance’s simplified & user-friendly e-commerce experience.
SELECTED WORK
