Life is too beautiful for ugly design experiences

Life is too beautiful for ugly design experiences

Great design is invisible, they say. Great design should not make you think, they added. Because, ultimately, the aim of great design is to make you feel nothing less than delighted.

So how often do we, as users, question design and our experience with it? Do we remember that uncomfortable chair that we returned? Do we remember that crashing website that we gave up on? And do we remember that confusing instructions manual? We have probably forgotten about all of them by now, but one fact remains — we never went back for more. We formed a negative association with that particular brand, service or product and have since chosen to go elsewhere.

Why? Because going back solves nothing. We, as humans, always seek something better — something more intuitive, effortless, convenient, positive, beautiful, straightforward and more useful — and design and our experience with it is no exception. We don’t spare much thought on great design, because if it’s delightful we simply don’t have to. Once we realise that everything man-made is designed and that we’ve had the “users” label since the beginning of humankind, only then can we start to contemplate all the positive design experiences in a new, much more appreciative way. That’s right, shout out to design and its innovative nature for not relying on an actual pigeon to fetch our inbox!


“Life is too beautiful for ugly design experiences.”


While we, as users, might not be able to fully understand every single bit of planning, testing, insight, knowledge and expertise that goes into creating every design experience we encounter, we will always gladly reap the benefits of that labour. And yes, we definitely should, because life is too beautiful for ugly design experiences.

So here’s a humble plea to everyone: from now on celebrate the intuitive, the effortless, the convenient, the positive, the beautiful, the straightforward, the useful and the delightful — and all the invisible minds behind it all. Designers are a friendly bunch. They make the world a better and more beautiful place to be.

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  • Life is too beautiful for ugly design experiences

    Great design is invisible, they say. Great design should not make you think, they added. Because, ultimately, the aim of great design is to make you feel nothing less than delighted.

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    Hi I’m Bara. I’m a brand & digital designer with a huge passion for holistic and human centred design & psychology. You may know me from my design website, design blog or my other website about mindset. 


    It’s impossible to design for 100% of users. That said, we should always aim to keep diversity in mind — from visual impairment, allergies to neurodiversity — especially when making design decisions. Questioning how accessible, effective and inclusive our work is will help us to shift design from good to great, and then to even better. That’s when we know that every design and subsequently every user will always benefit from our inclusive design approach.  These principles will help you to evaluate existing designs, guide the design process and educate both designers and consumers about the characteristics of more usable products and environments:


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    With so much white noise in the media ecosystem, how can we make our brand stand out? Should we focus on the brand’s tone of voice, user experience, branding itself, or should we maybe start innovating our product or service, or perhaps fully concentrate on an engagement with our target audience?


    Following the incredibly informative documentary of 2016, The Minimalism: A Documentary About the Important Things by The Minimalists and Matt D’Avella, and discovering how much of an inspirational and educational source they are, my intrigue was focused on finding out more.


    As designers and problem-solvers, we are accountable for the ever-increasing importance of design as well as for the role it now plays in today’s life, society and innovation. It’s our responsibility to not only make design aesthetically appealing, but also to make any design solution — first and foremost — the best it can be.